Privacy Policy

Effective Date: 03/15/2025

Welcome to NowLifeguard™. Your privacy is important to us, and this Privacy Policy explains how we collect, use, and protect your information when you visit our website (www.NowLifeguard.com) and use our services.

1. Information We Collect

We collect the following types of information:

1.1 Personal Information (Provided by You)

When you book a training session or contact us, you may provide:
✅ Full Name
✅ Email Address
✅ Phone Number
✅ Billing Information (for payment processing)
✅ Training Location Details

1.2 Automatically Collected Information

When you visit our website, we may collect:
✅ IP Address
✅ Browser Type & Device Information
✅ Website Interaction Data (pages visited, session duration, etc.)

1.3 Cookies & Tracking Technologies

We use cookies and analytics tools to enhance your experience and improve our services. You can disable cookies in your browser settings.

2. How We Use Your Information

We use the information collected to:
✅ Process bookings and payments
✅ Communicate with clients about training sessions
✅ Improve website functionality and user experience
✅ Comply with legal and regulatory requirements

We do not sell or share your personal data with third parties, except when necessary for:

Payment processing (e.g., Stripe, PayPal, or your chosen payment provider)
Legal compliance (if required by law enforcement or regulations)

3. Data Security

We implement industry-standard security measures to protect your data. However, no online transmission is 100% secure, and you acknowledge that submitting personal information is at your own risk.

4. Your Rights & Choices

You have the right to:
✅ Access, update, or delete your personal data
✅ Opt out of marketing emails
✅ Request a copy of the data we hold about you

To exercise these rights, please contact us at nowlifeguard@gmail.com

5. Third-Party Links & Services

Our website may contain links to third-party sites (e.g., payment processors, social media). We are not responsible for their privacy policies, and we encourage you to review them separately.

6. Data Retention

We retain personal data for as long as necessary to:
✅ Provide our services
✅ Comply with legal obligations
✅ Resolve disputes

Once no longer needed, we securely delete or anonymize the data.

7. Children's Privacy

NowLifeguard™ does not knowingly collect data from individuals under 13 years old. If we discover such information, we will delete it immediately.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The latest version will always be posted on www.NowLifeguard.com, and continued use of our services constitutes acceptance of any changes.